In this video interview, web analytics expert Caleb Whitmore explains a number of ways you can learn about visitors to your website through setting up appropriate 'goals,' a technical term in Google Analytics. What you learn can then help you improve your site. In Google Analytics, Whitmore explains, a goal can be: -Reaching a specific point on your site, -Spending a certain amount of time on your site, or -Viewing a certain number of pages on your site. Of course, there are the obvious money points or "super goals" that might indicate filling out a lead form or purchasing a product. But additional goals can help you get a much better picture of how to improve the ways that visitors can achieve these goals. An e-commerce site should have at least four key goals, he says:

1. Reaching a category-level page,
2. Reaching a product detail page,
3. Reaching the shopping cart, and finally,
4. Reaching the "thank you" page, indicating that an order has been completed.

Then he recommends within each of the above goals to assign a relative monetary value for each type of goal — respectively:
1 (category),
2 (product),
5 (shopping cart), and
10 (order completion) — which helps you understand the value of each step.
If your shopping cart is on a different server than the rest of your site, you'll need specialized JavaScript tags. You can find this by reading the documentation on the Google Analytics site or getting help from a consultant.

Technorati Tags: Amount Of Time, Analytics, Caleb, Category Level, Documentation, E Commerce Site, goals, Google, Google Analytics, javascript, Key Goals, lead, Monetary Value, Money, pages, partners, product, Product Detail, purchasing, Setting Goals, Shopping Cart, tags, time-on-site, transaction, Video Interview, Web Analytics, Web Expert, Whitmore

This has to be the most valuable information that I’m going to share with you this year.

 Thousands of business closed their doors or went offline this year. Some went out of business due to lack of planning; most will tell you it was the economy. Most home business also keep all their files in their home office , on the computer (not backed up offsite) or backyard storage sheds.

 

 

Think about how hard you worked all year long and got all these new clients, contact information, important documents and disaster hits your home or business. Is your information really safe? Is it accessible? Is it worth $29.00 a year to be assured that your documents are a few click away when ever and where ever you are.

For me it’s a no brainer, and if you ever lost a important document you know exactly what it feels like.

 

 

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I love it! I just hope I don’t burn out my scanner.

If you have hard copies of important papers, take a moment to scan them so that you have an electronic copy you can upload to Lock Your Docs! Or simply type any critical info into a word document (account numbers, phone numbers, etc.) to be uploaded. They use 128 bit encryption using SSL 3.0 to ensure that no one else can access your sensitive information.

Just like a physical file cabinet, Lock Your Docs! allows you to organize your files according to categories of your choosing. This will help you quickly find files to be downloaded when you need them.  Talk about senior moments, I always seem to have one when I need  to find that document I know I had, and you end up looking through several folders, then cleaning off the desk and wasting an hour before you know it.

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If you don’t already have a disaster recovery plan for your business, we recommend that you create one ASAP!  They even have a template that can be used as a starting point for laying out a plan for your business. They also provide you with a template to help coordinate all critical information about your vendors (contact info, account numbers, etc.).

I also like that  If you need to send or receive a document, but do not want to add someone as a user, you can quickly and easily authorize a Non-User transaction. Simply enter the email of the Non-User party and they will receive a temporary link that enables them to upload a document to or download a document from your lockbox. This will not compromise the security of your lockbox, as the Non-User will only be able to access the document you have authorized or upload a document as requested.

You can also give access to as many users as you want. Add family members, business partners, employees and more!If you want other users to access some of the documents you upload (a vendor list, for example) but not others (like financial information) that’s not a problem. You can set access levels for each individual document and decide which users can view documents at each access level.

If you need to send or receive a document, but do not want to add someone as a user, you can quickly and easily authorize a Non-User transaction. Simply enter the email of the Non-User party and they will receive a temporary link that enables them to upload a document to or download a document from your lockbox. This will not compromise the security of your lockbox, as the Non-User will only be able to access the document you have authorized or upload a document as requested.

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Technorati Tags: business plans, disasters, edocuments, goals, lock your docs