GideonShalwick.com Today I had a great time answering some questions from Louis Jonathan about online video and our Become A Blogger Premium course. Inside, I reveal things like – How I earn a living online… – Why video marketing is the future of traffic generation… – How you can cash in on this growing phenomenon of online video marketing… – My best advice for getting started with your own online business fast! – A final tip for helping you succeed online… Please leave a comment below the video and let me know your thoughts. I’d LOVE to hear from you! Best regards Gideon Shalwick PS: Oh and also, if you’re interested in finding out how you can use YouTube to help build your email subscriber list, just go here: KillerYouTubeStrategies.com —

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Anna Maria Virzi, ClickZ, interviews Rachel Luxemburg, Adobe Systems Inc. during ClickZ Blogworks day at Connected Marketing Week San Francisco, 2010 on the subject of how to guide an army of bloggers to ensure appropriate guidelines are met. Rachel says the DNA of Adobe’s blogging culture is both communicative and collaborative. Rachel says it is inappropriate to “kill” a blog post once published. It’s OK to redact a sentence or update with a clarification but it is counter-productive to remove a post. Rachel then goes on to describe an example where an Adobe blogger wrote and published an opinionated blog post about Apple that received a great deal of press and attention. The post was not removed but the author added that the post expressed his opinion and not that of Adobe. Rachel concludes with three tips for corporations seeking to guide their army of bloggers. These include: be human, be interesting, and be passionate.

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