Making Social Media Worth Your While

Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.

Technorati Tags: advertising, Ben Straley, Branding, C Level, Ceos, Dollar Amounts, Level Executives, Marketing, Meteor, Meteor Solutions, Online Marketing Campaigns, Plays, SMX, SMX Advanced 2009, social media, Social Metrics, Straley, True Lies, True Value

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Tagged with: advertising • Ben Straley • Branding • C Level • Ceos • Dollar Amounts • Level Executives • Marketing • Meteor • Meteor Solutions • Online Marketing Campaigns • Plays • SMX • SMX Advanced 2009 • social media • Social Metrics • Straley • True Lies • True Value

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